Otley Town Benchmarking – Business Confidence Survey 2021

Otley BID Benchmarking Survey

Otley Town Benchmarking – Business Confidence Survey 2021

Otley Town Council and ourselves have again for the 2nd year instructed People and Places Insight to undertake a Benchmarking review in Otley town centre. Benchmarking has been conducted in over 350 other locations in the United Kingdom and Republic of Ireland, including Otley in 2020. Data is gathered on Key Performance Indicators (KPI’s) to measure town centre performance including:


  • Retail Offer
  • Vacancy Rates
  • Markets
  • Footfall
  • Car Parking
  • Business Confidence
  • Town Centre User Satisfaction Levels
  • Customer Spend
  • Shoppers Origin


We would like your help in terms of Business Confidence. By establishing the trading conditions within the town centre, stakeholders can focus their regeneration efforts on building on existing strengths and addressing any specific issues. Hence, if you could complete this short Business Confidence Survey it would be greatly appreciated.


COMPLETE SURVEY HERE: https://www.surveymonkey.co.uk/r/OtleyBS21


The deadline for submitting your feedback is Tuesday 16th November 2021.


The information gathered will be included in the overall Benchmarking report, which will be produced by People and Places Insight Limited and will be made available on the Otley Town Council website for review. If you have any questions or queries before completing the surveys, please contact Mike King, Director on 07788 286337 or mike.king@people-places.co.uk.


Many thanks

Otley Business Improvement District

New Business Registration

Register today and a member of the BID team will be in touch to book in an onsite visit.