Buy In Otley

  • Buy In Otley - Otley BID

Buy In Otley

Buy in Otley is the town’s very own business directory that features most of the brilliant businesses in this historic market town to help you make better buying choices.

Buy In Otley

The site features more than 300 Otley businesses across a wide range of categories. In its first six months of inception, it has averaged around 1,000 visits per month with people spending around 2minutes per visit on the site. Over the last six months, the site has had more than 18,000 page views.

The site is also proving to be a significant driver of search traffic to Otley – for some Otley businesses, Buy in Otley is within the top five search results on Google.

Buy in Otley (with social support from Visit Otley) proved a significant driver of traffic to Otley pubs and restaurants taking part in the Eat Out to Help Out campaign thanks to 2600 page views on the subject.

This directory replaces the one originally set up by ourselves in January 2016 with over 400 businesses listed, but unfortunately had to be put on hold due to lack of resources and funds being required on other projects.

Otley BID is a significant funder (circa 50%) of Otley’s Tourism Marketing Strategy. In collaboration with Otley Town Council, Otley Town Partnership and Otley Chamber of Trade, these 4 organisations make up the Town Co-ordination Committee, who’s main aim is to raise Otley’s profile as a place to live, work and visit.