Benchmarking Survey

Otley’s Town Benchmarking Survey 2020 to Present


When assessing how a town is changing over time it’s necessary to measure an array of town metrics to check against.

Otley Town Council and Otley BID have commissioned People & Places to undertake two Town Benchmarking studies:

  1. The first took place during August and October 2020, measuring such metrics as car parking spaces, visitor numbers, footfall, current and empty shops and a whole host of other criteria.
  2. Replicating 2020, the second Benchmarking Review to measured town centre performance. Two waves of evaluation took place, the first in August 2021 and the second due in late October 2021.

Please see below the 2 reports (the most recent appears first) which contains a wealth of information, busts a few myths and gives us the information we need to understand the needs of the town and to shape our plans for the future:

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